FRIEDA LOH
Principal Consultant, Living Experience Pte Ltd
Frieda Loh is a Psychologist whose previous role as a Military Psychologist with the Ministry of Defence saw her responsible for the provision of psychological and organisational solutions for the leaders in the Singapore Armed Forces. (SAF).
Certified in the 16 Personality Factors®, Myers Briggs Type Indicator® (MBTI) Step I & II, Neuro-Linguistic Programming® (NLP) and VIA Strengths, Frieda is highly trained and fully experienced in psychological trauma management, counselling, group facilitation, personal coaching and mentoring.
From smashing national records to overcoming irrational fears, Frieda has successfully helped athletes, leaders and teams in their performance and goals’ achievement with her unique multi-disciplinary approaches and psychological knowledge. Her decade long experience at the SAF as a combat army officer and military psychologist allowed her to organise and participate in numerous high risk activities that conditioned her to perform despite immense pressure and fatigue.
Frieda is also the co-founder of Living Experience and her portfolio supports her lifelong mission in helping individuals and organisations thrive and perform at their optimum best.
JOSEPH WONG
Master Trainer, Living Experience Pte Ltd
Joseph Wong is a certified Master Neuro Linguistic Program practitioner (c.MNLP.p), a Personal Value Profiling practitioner (PVP.p) as well as a fully qualified practitioner in the NLP (New Code). Under the Workforce Development Agency (WDA) framework, he also locks in further accreditation as a certified Advance CompetencyTraining and Assessment (ACTA) trainer.
Well-recognised as an NLP Sales Performance coach, Joseph has spearheaded training programmes such as the Enterpreneurship Boot CampIntensive (Singapore) and Sales Mastermind Series. Previously a member of the commando and para-trooper in the Special Armed Forces, Joseph’s natural ability in injecting creativity and adventure into his entrepreneurship programmes has allowed him to challenge his audiences in unconventional ways, integrating experiential learning within his curriculums.
A passionate, unique and adventurous trainer, he comes onboard LE as one of our master trainers, value adding in insightful performance focused corporate training programmes and team building interventions.
Joseph is also the Founder of TrainingGearAsia (TGA) Singapore Pte Ltd, a central training hub for Entrepreneurship and Sales Mastery training across Asia.
“At TGA, we empower our audience to cultivate entrepreneurship into a lifestyle so that they can actually recognize a greater purpose and achieve greater freedom in life”!
IAN LYE
Master Trainer, Living Experience Pte Ltd
Ian Lye is a certified Master Neuro-Linguistic Programming practioner (c.MNLP.p) and a certified DISC Behavioural Consultant. He has held leadership roles in the Military establishment as well as private companies in Singapore.
An energetic and committed individual who believes in creating transformation within his participants, Ian comes onboard LE as one of our key master trainers, coaching and inspiring our audiences in various unique, purposeful and experiential learning programmes including self-development facilitation, effective communication and change and conflict management.
Ian is also the Co-Founder of Horizons Training Pte Ltd, one of Singapore’s leading training development platforms with an extensive client portfolio comprising government agencies, statuary boards, NGO, private companies and the military.
His passion in ‘self-discovery, strengths utilsation and relationship building techniques supports his personal vision in “co-creating a world that can be further filled with joy, possibility and growth”!
TAN BAK GUAN
Associate Psychologist, Living Experience Pte Ltd
Tan Bak Guan is an organisational psychologist by profession and a passionate believer in the training and coaching of the next generation of leaders to ensure the sustainment of core values and professional skills within the organisation.
Bak Guan has served the Singapore Armed Forces for 24 years. In his career with the SAF, he has been dual-tracked to hold both command and professional appointments. Bak Guan began his career in the SAF as a holder of the SAF Merit Scholarship (Overseas) and graduated from Birmingham University with Honours in Psychology. His last two appointments were Head Consequence Management Branch in General Staff (Operations) Centre and Head Psychological Doctrine Development Branch in Applied Behaviour Sciences Department (now renamed as Defence Psychology Departement), holding the officer rank of Lieutenant-Colonel.
As Head Consequence Management Branch, Bak Guan developed the communication framework that guides combat units in their interactions with foreign militaries during bilateral and multilateral exercises. He also co-managed and co-ordinated the Army actions in the mishap at the SAF Overseas Training Centre in 2007 that ensure a smooth and seamless flow of information update and news to the Next-Of-Kins, the media and MINDEF key stakeholders. As Head Psychological Doctrine Development Branch, Bak Guan developed the training framework in the management of psychological health for all Army personnel. He was also an active consultant to three Division Commanders and their Brigade Commanders on psychological matters and services. He frequently conducted Team Building Workshops for the Battalion, Brigade and Division Command Teams as well as preparation training for the units prior to major exercises and key operations.
SUMITHRA SHARATKUMAR
Associate Counsellor/Psychologist, Living Experience Pte Ltd
Sumithra Sharatkumar is a counsellor who has been working with Transactional Analysis (TA) for the past 8 years. Along with a Physics degree and a Masters in Journalism & Mass Communication and Applied Psychology; she works with Energy Healing and is a certified NLP and EFT practitioner as well.
She has been a member of the International TA Association (USA) for several years and is currently serving on the Board in the position of Chair of Nominations. She is the Secretary of the TA Association, Singapore and the Organizer of the Social Psychology Meet-up Group, Singapore. Her present work includes personal counselling, as well as running Parenting Groups for Moms & Dads and Life-skills training for Children.
LAM CHEE KUM
Associate Psychologist, Living Experience Pte Ltd

Lam Chee Kum is equipped with a double major in Psychology and Sociology from the National University of Singapore (NUS) and is currently embarking on a bridging course towards pursuing a Doctorate in Clinical Psychology at James Cook University.
Chee Kum has worked as a psychologist (research) focusing on areas related to social psychology in NUS, as well as participated in the psychology-medical related areas in Tan Tock Seng Hospital, Singapore. He was also a psychologist (clinical) that was instrumental in focusing on rehabilitation for brain-injury and post-stroke patients. He is a sought after lecturer on psychology and frequently renders his expertise and insights to various private institutions, offering clinical consultation to clients and patients alike who require psychological services in the private sectors.
CAMELLIA WONG
Research & Development Executive, Living Experience Pte Ltd
Camellia Wong holds a Diploma in General Psychology and is currently pursing her B.A in Psychology. Passionate in her craft as an adventure learning facilitator whose interest lies in propelling people towards their intended goals in life, Camellia, a facilitator of 10 years has also delivered programs in Singapore, Malaysia, Indonesia and the US.
With a heart for people – especially the youth where she strongly believes that everyone has the potential to be far more than who they are today, Camellia is constantly driven by her zeal to propel all youths towards success. She has personally designed and led in adventure camps, leadership training camps and team-building programs. Her forte and expertise in designing and conducting Leadership Training Camps through progressive learning allows participants to think “out of the box”, triggering key learning moments which further motivate them to explore their working and leadership style so as to understand how others function. In fact, the activities are regularly modified according to situational behaviors exhibited by participants and they are encouraged to bring out the best in themselves. With vast facilitation experience under her belt in both adventure and sports, she effectively steers participants towards positive self and team beliefs.
Camellia is an avid Badminton player and coach (NCAP Level One) and is also certified in Level 2 Abseiling Proficiency, 2 Star Kayaking, Conducting Officer – Challenge Ropes Course (under SHINES Outdoor).



